Here is a complete redesign of Sur La Table's cutlery showcase. The goal was to create a space that would not only elevate the knife presentations but also build an area that could be used to provide education for customers, whether it was launching new lines or breaking down the categories in cutlery. Each presentation slides out so the customer can handle and test the knives. With this in mind a magnet platform was added to keep the knives from sliding when opening the drawer.
Design and Art Direction: Richard Larue
Copy: Jon Decker