




The Culinary team needed to increase the fill rate for their Kids' and Teens' Summer cooking series but their budget only allowed them to produce the same collateral as the previous year, a brochure. The previous brochure had all the right details about the program but portrayed none of the personality, so I used color, iconography, and photography to bring their Summer series to life and reflect the playfulness of the menus. Design and Art Direction: Richard Larue Copy: Jon Decker