P&G Care Package Posters

How to inspire brand teams to give a crap about the brands they work on.

P&G is known for their products, but there's more to the products than what you see on the shelf. These posters were part of a series created forĀ internal education about how some of the brands go beyond the label and give back to those in need.
DAWN Saves Wildlife has donated thousands of bottles to animal rescue experts at The Marine Mammal Center and International Bird Rescue. Together over the last 30 years they've helped recover and release more than 75,000 animals affected by oil pollution.
Downy Touch of Comfort and Quilts for Kids joined foces to donate more than 20,000 quilts for hospitalized children. Volunteers work year-round stitching together the warmth of home, making hospital stays a little easier and a lot cozier.

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